Business insider is a fast-growing online business news site that serves readers around the globe. Launched in 2007 by former top-ranked Wall Street analyst Henry Blodget and DoubleClick executives Dwight Merriman and Kevin Ryan, it now has seven international editions with 40 million monthly visitors.
The site features a combination of original reporting and aggregation from other outlets, as well as native advertising and sponsor editorial control. The site was named the best website for business in 2009 and is nominated for several awards, including the Webby award for “Best Blog-Business”.
What Makes Business Insider Great?
BI publishes a wide variety of articles and video content on technology, entertainment, strategy, finance, sports, lifestyle, and politics. It also produces a paid division titled BI Intelligence and operates Morning Brew, a newsletter.
It is powered by Varnish, a state-of-the-art web accelerator that allows it to deliver the fastest website on earth to its millions of users worldwide. To keep up with its fast-growing audience and to meet the demands of a competitive content market, business insider needed a CDN that could keep pace with their iterative editing process while keeping their users happy.
They chose Fastly to meet their performance and security needs, as well as to deliver the sexiest business news site on earth. Using Fastly’s real-time dashboard, they can track percentage of requests per second, hit ratio, errors and more. They can even push their own configurations, ensuring that their readers get the best experience possible.
As it turns out, the sexiest thing Business Insider does is produce the best business news content on the planet. The company has a large and growing team of journalists across its six global offices and more than 50 local correspondents around the world. They’re on the front lines of the news cycle, delivering content that is relevant, accurate and timely to their audience – both domestic and abroad.